What is CRO?
Before delving into the details, we wish to clarify what CRO is. Basically, CRO (abbreviation for Conversion Rate Optimization) is the rate of visitors that turn into potential clients, by taking the actions you want them to take, whether it be completing a form, clicking a ‘Contact Us’ button or making a purchase. The more people that visit your website become clients, the higher your CRO is.
Why is a high Conversion Rate Optimization important?
In order to become successful in this extremely competitive online market, your website must be built on a carefully executed plan, meant to give it the highest CRO possible. The key to success is attracting your clients’ attention and keeping them interested, not boring them and driving them away from your website.
Opera Navigation Ltd offers the most carefully built websites with guaranteed efficient Conversion Rate Optimization strategies, for an increased traffic and, subsequently, higher sales for your company.
Ways we will increase your Conversion Rate Optimization:
- Optimise your website for all devices. This is a very important factor to take into consideration. When building a website, you must know that people aren’t only going to visit from their desktop computers, but from their mobile phones and tablets too. That is why we will make your website friendly to all screen sizes so that you can have a higher chance of converting the visitor into a client.
- Originality. Seeing the same content time after time loses a visitor’s interest quickly. We will devise simple, impactful, unique and attractive content so that your visitor will gain interest in your company and demand more information about it. After understanding your message, aim and objective, he/she will become one of your numerous loyal clients.
- Call-to-action button optimization. Frequently, when clients want to inquire more details about a company or its services, they become discouraged when they have a hard time finding a button sending them to the contact page. That is why, on your website’s pages, we will create large and compelling call-to-action buttons, which will surely grab your visitors’ attention and turn them into clients.
No matter how large or small your website is, we are completely dedicated to increasing your CRO as high as possible.